adidas army all-american
For many, the New Year means hangovers and juice cleanses.
For us, the past three New Years were kicked off with week-long activations to stoke the top 100 high school All-Americans.
Our annual San Antonio takeover for the Army All-American game featured personalized experiences for future NFL athletes, including: players lounges, custom product drops and personalized highlight reels.
- creative strategy
- creative direction
- 2d + 3d design
- content capture + creation
- lead production
- project management
We then blew it out with infinity rooms, uniform reveals, barber shops, maker labs, surprise artist appearances… and a grip of Texas BBQ.
The top 100 high school football players descend on Texas for a week of exclusive adidas experiences