adidas army all-american

For many, the New Year means hangovers and juice cleanses.

For us, the past three New Years were kicked off with week-long activations to stoke the top 100 high school All-Americans.

Our annual San Antonio takeover for the All-American game featured personalized experiences for our athletes, including: players lounges, custom product drops and personalized highlight reels.

our role

  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • content capture + post-production
  • lead production
  • logistics
  • project management

We then blew it out with infinity rooms, uniform reveals, barber shops, maker labs, surprise artist appearances… and a grip of Texas BBQ.

The top 100 high school football players descend on Texas for a week of exclusive adidas experiences