adidas boston marathon

adidas looked to us to help refresh their presence at the Boston Marathon’s annual retail exposition.

We created a 20,000-square-foot retail experience to showcase and sell limited edition, co-branded Boston Athletics Association footwear and apparel. Developing efficiencies through modular merchandising, attendee flow and the checkout experience, the space welcomed 80,000 attendees through the space in less than three days.

our role

  • creative direction
  • 2d + 3d design
  • lead production
  • location scouting
  • tour management
  • staging
  • logistics
  • project management

As attendees waited in line for check out, guests were stoked to find their name designed into a custom wall graphic honoring all 30,000 race participants. With engaging merchandising and efficiencies across the guest experience, we helped adidas exceed its sales goals in both units and dollars, achieving the brand’s highest sales performance in history during the expo weekend.

Boston’s Biggest Running Event
20,000 Square Feet
80,000 Attendees
Record Breaking Sales Goals