adidas easter bowl
adidas tapped us to create a premium players party for nationally ranked junior tennis players competing in the Easter Bowl Tournament in Indian Wells, California.
Drawing inspiration from candy-colored pastels and the casual, cool vibe synonymous with Palm Springs culture, we gathered 600 youth athletes at the buzziest kick-off celebration of the week.
- creative direction
- 2d + 3d design
- lead production
- project management
From limited edition product and custom t-shirt maker stations, to ping pong lounges and a California-inspired taco spread, the evening was the perfect mash up of adidas, Easter Bowl and California cultures.
600 Youth Athletes
Palm Springs Vibes
Easter Bowl’s Buzziest Celebration