adidas legacy nyc
At the end of last year, we pulled off something unprecedented in New York City.
We launched a give back basketball platform to nine schools across all five boroughs in five days. adidas Legacy embodies the best of humanity.
It’s a program that gives back to the most underserved schools in the city. A program that celebrates community. And a program that opens doors for kids with fewer opportunities. Understanding that most kids in NYC have never rode a school bus gave us the idea to trick one out with customdesigns for each school.
- creative strategy
- creative direction
- 2d + 3d design
- lead production
- tour management
- project management
With nine high schools and only five days, it was no small feat to navigate the streets of New York allowing us to surprise two schools each day.
The adidas Legacy program stands for pure care and sincerity. It was a privilege to support a program that makes significant positive impact in the community.
“The FDA kids loved everything about the adidas Legacy event. The hype will last a long time. Thanksfor bringing a special and unique experience to our school.”
– Patrick Mangan, Fredrick Douglass