adidas miami sales launch

adidas challenged us to throw a week-long soiree anywhere in the country, but it had to entice hundreds of the brand’s most instrumental creators. No big deal, right?

We scoured locations coast to coast and landed in Wynwood, Miami’s famed and vibrant arts district. With a city alive in culture and creativity as our backdrop, 500 of adidas’ most influential leaders converged on Miami to celebrate the brand’s domination in the U.S. market and plan its continued focus as the creator’s brand in sport.

our role

  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • lead production
  • location scouting
  • staging
  • logistics
  • project management

Upon arrival, we created a neighborhood takeover that recast fifteen iconic buildings as epic stages for presentation, co-creation and all things three-stripe.

From impactful speakers and breakouts, to sought after gifts and games, attendees left re-energized around the hottest brand in sport.

A neighborhood takeover in Miami for the industry’s most influential and creative leaders