cascadia ride n’ drive series

We’ve been producing ride n’ drive experiences for Freightliner Trucks for over 20 years.

Our partnership with Daimler Trucks North America and its Freightliner brand is as longstanding as our agency, nearly 40 years and running. Through the decades, we’ve become experts at creating ride n’ drive experiences that educate customers and dealers on product innovations. Allowing customers to experience the latest developments in safety and fuel efficiency, ride n’ drives are paramount to strengthening Daimler’s position as the undisputed market leader.

our role

  • creative strategy
  • creative direction
  • video + photography
  • 2d design
  • content creation
  • lead production
  • staging
  • project management
  • logistics

Since the first Cascadia truck launch in 2006, we’ve executed several ride n’ drive events in cities across the country, including: Phoenix, Charlotte, Las Vegas, Atlanta and Denver. In 2019, we made a special stop at CES in Las Vegas to showcase the newest Cascadia model. The exhibit, supported by a ride n’ drive’ experience, took home honors for “Best Transportation Tech” at the show.

20 Days
3 U.S. Cities
1,200+ Introduced to New Cascadia Features