adidas legacy nyc

adidas legacy nyc

At the end of last year, we pulled off something unprecedented in New York City.

We launched a give back basketball platform to eight schools across four boroughs in five days. adidas Legacy embodies the best of humanity.

It’s a program that gives back to the most underserved schools in the city. A program that celebrates community. And a program that opens doors for kids with fewer opportunities. Understanding that most kids in NYC have never ridden a school bus gave us the idea to trick one out with custom designs for each school.

our role

  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • lead production
  • tour management
  • logistics
  • project management

With eight high schools and only five days, it was no small feat to navigate the streets of New York allowing us to surprise two schools each day.

The adidas Legacy program stands for pure care and sincerity. It was a privilege to support a program that makes significant positive impact in the community.

“The FDA kids loved everything about the adidas Legacy event. The hype will last a long time. Thanks for bringing a special and unique experience to our school.”
– Patrick Mangan, Fredrick Douglass

adidas boston marathon

adidas boston marathon

adidas looked to us to help refresh their presence at the Boston Marathon’s annual retail exposition.

We created a 20,000-square-foot retail experience to showcase and sell limited edition, co-branded Boston Athletics Association footwear and apparel. Through an enhanced modular merchandising system and attendee flow design plan, the space welcomed 80,000 attendees in less than three days.

our role

  • creative direction
  • 2d + 3d design
  • lead production
  • staging
  • logistics
  • project management

As attendees waited in line for check out, guests were stoked to find their name designed into a custom wall graphic honoring all 30,000 race participants. With engaging merchandising and efficiencies across the guest experience, we helped adidas exceed its sales goals in both units and dollars, achieving the brand’s highest sales performance in history during the expo weekend.

Boston’s Biggest Running Event
20,000 Square Feet
80,000 Attendees
Record Breaking Sales Goals

cascadia ride n’ drive series

cascadia ride n’ drive series

We’ve been producing ride n’ drive experiences for Freightliner Trucks for over 20 years.

Our partnership with Daimler Trucks North America and its Freightliner brand is as longstanding as our agency, nearly 40 years and running. Through the decades, we’ve become experts at creating ride n’ drive experiences that educate customers and dealers on product innovations. Allowing customers to experience the latest developments in safety and fuel efficiency, ride n’ drives are paramount to strengthening Daimler’s position as the undisputed market leader.

our role

  • creative strategy
  • creative direction
  • video + photography
  • 2d design
  • content creation
  • lead production
  • staging
  • project management
  • logistics

Since the first Cascadia truck launch in 2006, we’ve executed several ride n’ drive events in cities across the country, including: Phoenix, Charlotte, Las Vegas, Atlanta and Denver. In 2019, we made a special stop at CES in Las Vegas to showcase the newest Cascadia model. The exhibit, supported by a ride n’ drive’ experience, took home honors for “Best Transportation Tech” at the show.

20 Days
3 U.S. Cities
1,200+ Introduced to New Cascadia Features

adidas easter bowl

adidas easter bowl

adidas tapped us to create a premium players party for nationally ranked junior tennis players competing in the Easter Bowl Tournament in Indian Wells, California.

Drawing inspiration from candy-colored pastels and the casual, cool vibe synonymous with Palm Springs culture, we gathered 600 youth athletes at the buzziest kick-off celebration of the week.

our role

  • creative direction
  • 2d + 3d design
  • lead production
  • logistics
  • project management

From limited edition product and custom t-shirt maker stations, to ping pong lounges and a California-inspired taco spread, the evening was the perfect mash up of adidas, Easter Bowl and California cultures.

600 Youth Athletes
Palm Springs Vibes
Easter Bowl’s Buzziest Celebration

adidas army all-american

adidas army all-american

For many, the New Year means hangovers and juice cleanses.

For us, the past three New Years were kicked off with week-long activations to stoke the top 100 high school All-Americans.

Our annual San Antonio takeover for the All-American game featured personalized experiences for our athletes, including: players lounges, custom product drops and personalized highlight reels.

our role

  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • content capture + post-production
  • lead production
  • logistics
  • project management

We then blew it out with infinity rooms, uniform reveals, barber shops, maker labs, surprise artist appearances… and a grip of Texas BBQ.

The top 100 high school football players descend on Texas for a week of exclusive adidas experiences

kindercare engagement campaign

kindercare engagement campaign

Each year, KinderCare Education engages its corporate employees, teachers and families nationwide to get a pulse on its organization. The goal: right size any issues and celebrate successes.

We were tasked with developing a creative concept and executing a national campaign that created awareness for, and participation in, the 2018 Engagement Survey. While survey completions were the primary goal, we also aimed to deliver an experience that was authentic, warm and illustrative of human connections, while avoiding being pushy or over promising.

our role

  • creative direction
  • art direction
  • content capture + post-production
  • 2d design
  • lead production
  • project management

We delivered a modern, colorful conceptual spin on iconic childlike pairings, like cookies and milk, or a baseball and glove. From playful posters to interactive memory cards, intense color pops and bold photography brought a refreshed feel to the annual campaign.

The new visuals were well received by parents and employees alike, resulting in an 88% participation rate across both audience groups.

Colorful spins on iconic childlike pairings bring fresh life to an annual engagement campaign

adidas miami sales launch

adidas miami sales launch

adidas challenged us to throw a week-long soiree anywhere in the country, but it had to entice hundreds of the brand’s most instrumental creators. No big deal, right?

We scoured locations coast to coast and landed in Wynwood, Miami’s famed and vibrant arts district. With a city alive in culture and creativity as our backdrop, 500 of adidas’ most influential leaders converged on Miami to celebrate the brand’s domination in the U.S. market and plan its continued focus as the creator’s brand in sport.

our role

  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • lead production
  • location scouting
  • staging
  • logistics
  • project management

Upon arrival, we created a neighborhood takeover that recast fifteen iconic buildings as epic stages for presentation, co-creation and all things three-stripe.

From impactful speakers and breakouts, to sought after gifts and games, attendees left re-energized around the hottest brand in sport.

A neighborhood takeover in Miami for the industry’s most influential and creative leaders

kindercare welcome to the family

kindercare
welcome to the family

To celebrate and educate new employees in Midwest regions, we worked with KinderCare to create an immersive five-day onboarding experience, Welcome to the Family, at the company’s corporate headquarters in Portland.

To kick off, over 200 new employees received a custom video invite package with recorded messages from their new leadership team and colleagues. Once attendees landed in Portland, they were treated to week full of warm welcome surprises to educate and excite them about the KinderCare organization.

our role

  • creative direction
  • 2d + 3d design
  • lead production
  • logistics
  • project management

In addition to informational meeting and training sessions, attendees got to experience the best that Portland culture has to offer, including private river cruises and access to Portland’s best food and beverages. A closing celebration transformed a raw event space into custom vignettes that recreated iconic scenes from Portland streets: Powell’s Books stand, a tattoo parlor complete with KinderCare-themed temporary tattoos, a food truck pavilion, local beer and wines, and more.

A quintessential Portland experience to welcome Midwesterners to the KinderCare family

tillamook road trip

tillamook road trip

For 10 years, we’ve partnered with Oregon-based, dairy co-op, Tillamook, to concept, produce and manage the brand’s mobile tasting tours.

After a decade traveling through the western U.S.  spreading the love of Dairy Done Right, Tillamook came to us to support their first mobile tour east of the Mississippi. The Tillamook Road Trip was born bringing the spirit of the Tillamook Creamery to new dairy lovers across the country.

our role

  • tour strategy
  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • lead production
  • tour planning
  • tour management
  • logistics
  • project management

The Yum Bus fleet made stops at community events, grocery stores and like minded brands throughout the Midwest and South where consumers found our friendly staff serving up samples of Tillamook products while spreading the brand promise of Dairy Done Right.

From May 1 – July 31, the Tillamook Road Trip traveled 69,510 miles through 188 cities in 9 states handing out over 153,000 samples of Tillamook Cheese and Ice Cream to first-time consumers along the way.

As a result of increased brand awareness and integrated shopper marketing tactics, Tillamook product started to sell out locally, cementing the brand’s on-shelf presence for a second year at key retailers.

1 Road Trip
6 Yum Buses
3 Months
9 States
188 Cities
153,000 Bites of Cheese + Ice Cream

daimler dealer meeting

daimler dealer meeting

In 2018, we partnered with Daimler Trucks North America once again to host the company’s biennial Dealer Meeting, an experience we’ve produced for Daimler for almost 40 years.

The 2018 Dealer Meeting brought together the company’s Freightliner and Western Star brands together in one forum for the first time. The biggest Dealer Meeting to date called for a larger than life experience, so we packed our trailers and headed east to the Superdome in New Orleans for a week of brand updates, educational product sessions and celebrations.

our role

  • creative direction
  • 2d + 3d design
  • copywriting
  • content capture + post-production
  • stage design
  • lighting
  • show production
  • presentation coaching
  • lead production
  • logistics
  • project management

The Superdome was transformed into a Daimler-branded environment complete with a general sessions space, eight custom-built breakout rooms, and additional breakout spaces staged throughout club box and dining areas.

Drawing over 1,200 attendees from four countries, the program was communicated in English and French. Presentation and video content was specially designed for an ultra-wide format and illuminated on an expansive 70′ x 15′ LED wall.

2 Leading Automotive Brands
1,200 Attendees
1,000+ Feet of LED Screen
1 Super Bowl Champion
A First-of-its-Kind Meeting