daimler dealer meeting

In 2018, we partnered with Daimler Trucks North America once again to host the company’s biennial Dealer Meeting, an experience we’ve produced for Daimler for almost 40 years.

The 2018 Dealer Meeting brought together the company’s Freightliner and Western Star brands together in one forum for the first time. The biggest Dealer Meeting to date called for a larger than life experience, so we packed our trailers and headed east to the Superdome in New Orleans for a week of brand updates, educational product sessions and celebrations.

our role

  • creative direction
  • 2D + 3D design
  • stage design + staging
  • lead production
  • logistics
  • film production
  • lighting
  • content creation
  • presentation coaching
  • copywriting
  • project management

The Superdome was transformed into a Daimler-branded environment complete with a general sessions space, eight custom-built breakout rooms, and additional breakout spaces staged throughout club box and dining areas.

Drawing over 1,200 attendees from four countries, the program was communicated in English and French. Presentation and video content was specially designed for an ultra-wide format and illuminated on an expansive 70′ x 15′ LED wall.

2 Leading Automotive Brands
1,200 Attendees
1,000+ Feet of LED Screen
1 Super Bowl Champion
A First-of-its-Kind Meeting