freightliner electrifies

We introduced the world to all-electric trucking.

In 2018, Freightliner marked a historic moment: the launch of the first all-electric fleet options in the U.S. with the introduction of the e-Cascadia and e-M2.

To celebrate the milestone, we’ve worked with Freightliner to concept and produce a launch campaign with a series of events, including:

  • The e-fleet launch press event at Freightliner’s Capital Market Day
  • The first eM2 delivery to the brand’s top customer, Penske Truck Rentals, in California
  • An Electric Vehicle (EV) Council at Portland International Raceway

our role

  • creative strategy
  • creative direction
  • video + photography
  • 2d design
  • content creation
  • lead production
  • staging
  • project management
  • logistics

Serving as the lead agency for a majority of campaign elements, we’ve led campaign design and content creation, event location management and logistics, and event design and build.

The first “all-electric” on-highway and medium duty trucks to hit production in the United States.