We introduced the world to all-electric trucking.
In 2018, Freightliner marked a historic moment: the launch of the first all-electric fleet options in the U.S. with the introduction of the e-Cascadia and e-M2.
To celebrate the milestone, we’ve worked with Freightliner to concept and produce a launch campaign with a series of events, including:
- The e-fleet launch press event at Freightliner’s Capital Market Day
- The first eM2 delivery to the brand’s top customer, Penske Truck Rentals, in California
- An Electric Vehicle (EV) Council at Portland International Raceway
- creative strategy
- creative direction
- video + photography
- 2d design
- content creation
- lead production
- project management