kindercare engagement campaign
Each year, KinderCare Education engages its corporate employees, teachers and families nationwide to get a pulse on its organization. The goal: right size any issues and celebrate successes.
We were tasked with developing a creative concept and executing a national campaign that created awareness for, and participation in, the 2018 Engagement Survey. While survey completions were the primary goal, we also aimed to deliver an experience that was authentic, warm and illustrative of human connections, while avoiding being pushy or over promising.
- creative direction
- photoshoot management
- 2d design
- lead production
- project management
We delivered a modern, colorful conceptual spin on iconic childlike pairings, like cookies and milk, or a baseball and glove. From playful posters to interactive memory cards, intense color pops and bold photography brought a refreshed feel to the annual campaign.
The new visuals were well received by parents and employees alike, resulting in an 88% participation rate across both audience groups.
Colorful spins on iconic childlike pairings bring fresh life to an annual engagement campaign