welcome to the family

To celebrate and educate new employees in Midwest regions, we worked with KinderCare to create an immersive five-day onboarding experience, Welcome to the Family, at the company’s corporate headquarters in Portland.

To kick off, over 200 new employees received a custom video invite package with recorded messages from their new leadership team and colleagues. Once attendees landed in Portland, they were treated to week full of warm welcome surprises to educate and excite them about the KinderCare organization.

our role

  • creative direction
  • 2d + 3d design
  • lead production
  • logistics
  • project management

In addition to informational meeting and training sessions, attendees got to experience the best that Portland culture has to offer, including private river cruises and access to Portland’s best food and beverages. A closing celebration transformed a raw event space into custom vignettes that recreated iconic scenes from Portland streets: Powell’s Books stand, a tattoo parlor complete with KinderCare-themed temporary tattoos, a food truck pavilion, local beer and wines, and more.

A quintessential Portland experience to welcome Midwesterners to the KinderCare family