tillamook road trip

For 10 years, we’ve partnered with Oregon-based, dairy co-op, Tillamook, to concept, produce and manage the brand’s mobile tasting tours.

After a decade traveling through the western U.S.  spreading the love of Dairy Done Right, Tillamook came to us to support their first mobile tour east of the Mississippi. The Tillamook Road Trip was born bringing the spirit of the Tillamook Creamery to new dairy lovers across the country.

our role

  • tour strategy
  • creative strategy
  • creative direction
  • 2d + 3d design
  • copywriting
  • lead production
  • tour planning
  • tour management
  • logistics
  • project management

The Yum Bus fleet made stops at community events, grocery stores and like minded brands throughout the Midwest and South where consumers found our friendly staff serving up samples of Tillamook products while spreading the brand promise of Dairy Done Right.

From May 1 – July 31, the Tillamook Road Trip traveled 69,510 miles through 188 cities in 9 states handing out over 153,000 samples of Tillamook Cheese and Ice Cream to first-time consumers along the way.

As a result of increased brand awareness and integrated shopper marketing tactics, Tillamook product started to sell out locally, cementing the brand’s on-shelf presence for a second year at key retailers.

1 Road Trip
6 Yum Buses
3 Months
9 States
188 Cities
153,000 Bites of Cheese + Ice Cream