tillamook road trip
Almost a decade ago, we concepted, produced and managed the first Tillamook tasting tour.
Since then, we’ve been on the road criss-crossing the West Coast spreading the love of Dairy Done Right. But in 2018, when the brand came to us with plans of venturing east, we decided it was time for a Tillamook tour facelift. As the brand adventures new territory, we wanted to ensure the tour design captured the vibe of the Pacific Wonderland— the place Tillamook proudly calls home.
- tour strategy
- creative strategy
- creative direction
- 2d + 3d design
- lead production
- tour planning
- tour management
- project management
The Yum Bus fleet made stops at community events, grocery stores and like minded brands throughout the Midwest and South where consumers found our friendly staff serving up samples of Tillamook products while spreading the brand promise of Dairy Done Right.
From May 1 – July 31, the Tillamook Road Trip traveled 69,510 miles through 188 cities in 9 states handing out over 153,000 samples of Tillamook Cheese and Ice Cream to first-time consumers along the way.
As a result of increased brand awareness and integrated shopper marketing tactics, Tillamook product started to sell out locally, cementing the brand’s on-shelf presence for a second year atkey retailers.
1 Road Trip
6 Yum Buses
153,000 Bites of Cheese + Ice Cream